Many automotive brands have entered the twitter. Everyone has their own circle of fans, 50, 70, 100 thousand people, and Lexus boasts more than 300,000 followers, who are actively browsing page Lexus.
Lexus does it responsibly so subdued twitter
Judge Nancy Hubbell of Lexus is very well versed in this subject and has made great efforts to lure as many people. According to her, the new Lexus regularly tweeting contests, special reports, which provides a dialogue between people and the company. In this scheme, there is no one-way flow of information, which is the secret of success.
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